Are you looking to send monthly newsletters to your prospective clients? And are you trying to find a good email marketing software product to support your e-mailing strategy? There are hundreds of software products in the market and it seems as if new products come up every day. So, from where do you need to start? What kinds of mails you need to send to your clients. Whether you need to send basic text message or you need to include graphical symbols and images? In case of basic requirement of sending text messages, a general product is sufficient; whereas in case of sending action alerts or newsletters, an advanced product will be required.
The basic features that you need to have in email marketing software are as follows:
- List Management Feature – Ensure that you can easily add, change or delete email IDs by hand. You should also be able to export the list for use in other system.
- Automatic Unsubscribe Feature – Ensure that the recipients of your emails can easily unsubscribe themselves via a link in your email.
- Deliverability – Your emails should not be considered as spam. Though spamming of email depends on many factors, but the most important points are actions of the emailing vendor.
- Text and HTML version – Your bulk email sender tool should support both text and HTML versions of the emails. If your email contains images and formatted text, there should be a way to convert it into text message, so that everybody can read the message.
- Documentation & Technical Support – In addition to other features, there should be a help and support feature on how to use the product. Proper documentation, manuals, training and support should be provided by the product vendor.
These features are basic and most required in your software, regardless of whether you send text message or HTML message (including images and formatted text). When looking for the best software, keep in mind that you cannot buy the product that goes out of the estimated budget you have. If you shop around, you will find many affordable yet useful products.
1 comments:
The key to list management is being concerned with the quality and not the quantity of the email addresses. A smaller list of legitimate email addresses will yield much better results than a large list of people who don't know why they are receiving your message.
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