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Wednesday 17 April 2013

Factors You Should Look For When Choosing Email Sender Software

In email marketing, mass email sending to people in the mailing list is the most tedious process. Thus, some companies have started using automated mass email sender for this purpose.

How you should choose the best mass e-mail sender? Follow these tips.

· Ask how many emails can be sent with the help of that software. Your mailing list can be very long. In this case, you will prefer the software able to send thousands of emails in an hour. What will you do with the software which is able to send only 100 or 200 emails in an hour?
· Check whether the software keeps a record of bounced email messages. Otherwise, you will have to keep a record manually which will be very time-consuming.
· Check whether or not the software allows for easy email personalization. This is not a stupid question. There are some e-mail sending programs which help you to send personalized emails.
· Does the software give delivery reports? Check it out. A good email sender should show how many mails were sent and how many were delivered / undelivered. This helps you to track all the stats of the email campaign.

Of course, you want e-mail sender which guarantees your success in e-mail marketing. Many poor quality and cheap email sending software programs are there in the market. They are only a waste of money and time. Do research & find the software which provides free trial version.
Mass email sender from emailsmartz.com provides free trial version. Visit the website to download free trial version.

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